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Display Advertising in 2026: Formats, Metrics, and Strategies That Drive Results

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Display Advertising in 2026: Formats, Metrics, and Strategies That Drive Results

March 20, 2026
in Advertising
Richard Bergér

What Works in Display Advertising (And What Doesn’t) Display advertising gets a bad reputation. Typical complaints include low click-through rates, banner blindness, and ad fatigue, but if you ask us, the problem isn’t the format. It’s how most marketers use it. As with most digital marketing assets and strategies, display works when it’s tied to […]

5 Ways to Reformat Your PPC Strategy Around Intent

March 6, 2026
in Advertising, Google
Richard Bergér

How Google Ads Have Changed (And Why You Need To Adapt Your PPC Strategy) If you’re still building Google Ads campaigns around keyword lists and match types, you’re designing for a system that no longer exists. Google’s auction doesn’t match keywords to queries anymore; it matches your offering to inferred user needs based on conversational […]

The Marketer’s Guide to Display Ads: Strategy, Execution, and Impact

January 16, 2026
in Advertising
Richard Bergér

The Case for Display Advertising in a Crowded Digital Landscape In an online moment when people are overloaded with text search results and crowded social feeds, display ads remain one of the most effective ways to build visibility, brand affinity, and upper-funnel demand. They are not the newest trick in the book, but they are […]

Display Ads That Do More Than Decorate

November 12, 2025
in Advertising
Richard Bergér

Beyond the Banner: How Modern Display Ads Drive Real Results Display advertising has come a long way since the early 2000s banner era. Once a simple rectangle at the top of a web page, display ads today are a sophisticated blend of targeting, data, and creative storytelling. If digital marketers are doing their jobs well, […]

Google Has Updated its Ad Policy

November 10, 2022
in Advertising, Google
Richard Bergér

A Summary of Google’s Revised Ad Policy As digital marketers know well, there is never a dull moment in SEO, thanks to Google’s evolving algorithms and policies. Google recently released an announcement about updates to Google Ads’ destination requirements that will improve clarity for advertisers. Changes to the destination policies will go into effect in March 2022. […]

Four Principles That Will Transform Your Digital Advertising

October 20, 2021
in Advertising
Richard Bergér

There Has Never Been A Better Time To Reinvigorate How You Approach Creative For digital advertisers, creative approaches can be challenging to pin down. Ads are a part of digital culture and need to be on-trend, attention-grabbing, and compelling. Google released a recent report that details four principles to ensure strong results through their ads platform. Here’s […]

How Your Brand Can Tap In To Psychographic Marketing

Updated September 23, 2022 How To Target Pay-Per-Click Ads According To Users’ Mindsets Targeting is a complex art. The internet has evolved, and with it, marketers have more tools than ever before to reach audiences at optimal moments. When a brand aligns their approach, language, and ad targeting, they are engaging in a practice […]

What Is Ad Safety, And What Does It Have To Do With Your Business?

September 14, 2021
in Advertising
Richard Bergér

Safety is a Crucial, Unpredictable Google Filter for Advertisers Safety, security, and privacy remain a high priority for Google. Recently, Google released their Ads Safety Report, noting a tremendous number of blocked ads in 2020. Google blocked a total of 3.1 billion ads, restricted over 6.4 billion ads, and suspended 1.7 million advertisers. 2020 […]

Here’s Why PPC Marketing Needs A Firm Strategy To Stand On

March 23, 2021
in Advertising
Richard Bergér

The Foundations Of Great Pay-Per-Click Campaigns Are Connected To Human Needs Pay-per-click advertising is becoming such a saturated area of digital marketing; it can be challenging to know where to begin. There’s an impressive, ever-growing number of advertising networks to take advantage of – how can you determine which is best for your business? […]

Google Releases a New Set of Personalized Advertising Policies

October 6, 2020
in Advertising, Google
Richard Bergér

How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]

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